**Paper grades go "one-to-five".
For lifestyle coffee tables, print a small quantity
of grade one. Grade one is bright-white index 92.
To get
your magazine real attention in any print shop, you're in great shape
if you buy a lot of printing.
OK-fine, but what if you're investing, SAY, less
than
ten million dollars in printing?
Solution:choose a smaller shop, of course. Choose a printer who
enjoys being a printer, not a bureaucrat. Choose a
shop which is producing between $10 million to $100 million; choose a shop where
the boss is ready to respond to
(a) you, and
(b) your actual work of printing; so your work won't fall off the train.
CHEAP
(rewardingly low-cost):
sidewalk hand-out Magazines
body = 32pp, 2/2
on 30# newsprint
cover = 8pp wrap, 4/4
60# coated grade 3
FOB printer's dock
200,000 copies $26,443
13 cents per copy,
3/10ths of a cent /
page
PrintEasy is your best
path for printing & mailing.
You gain the advantage of our volume. Every morning brings us daily
JobStatus.
That means your work is safer, less vulnerable, not going to fall
off the train.
If the dollars you invest in your Magazine printing are a lot less than, say, $10
million/year, and
if you don't
have a dozen in-house staffers to manage that printing,
then
you are the one for whose printing PrintEasy can do the most good.
All printing is manufacturing. Commercial Printing is custom manufacturing.
"Custom" means pre-press and setup are important
cost elements.
It's just not the same as printing the New York Times,
where everything has been done before, just change the
text-&-pix, done, finished, everything the same
today as it was yesterday.
Organizing a print shop to do exactly that, to staff-&-schedule adequately for
custom,
ad hoc pre-press, setup, and turnaround, is one way commercial
printing is defined.
Printing a newspaper, where everything has been done before
-- the same way, every day -- is a different strategic choice, a different strategic competence, a
different kind of shop.
Magazine printing (and mailing) from the Midwest carries the
extra benefit of a critical mass of skilled craftsman,
and a critical mass of specialization (the right hardware), all the natural result of the fact that 80% --
eighty percent -- of all America's
printing (except newspapers) is produced in three Midwestern states,
Illinois, Iowa, and Wisconsin.
